Philip Gomes

Somewhere between Twitter and a blog 
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September 30, 2009

The Next Great Media Company Won't Have a Web Site

Lately I have noticed that many of the people, blogs, news services and more that I want to track are right inside Facebook. I have even filed them under a list called "feeds."

This is very convient since their updates are integrated right into my stream right beside the people that I follow - friends, family, coworkers, etc.

This has tremendous potential. Conceivably the next great media company will be all spokes and no hub. It will exist as a constellation of connected apps and widgets that live inside other sites and offer a full experience plus access to your social graph and robust community features. Each of these may interconnect too so that a media company's community on Facebook can talk to the same on Twitter.

Facebook might be the first venue where this starts. It could become a mini news reader for millions who don't care about RSS or Twitter. Over time this may obviate the need to create large news sites. It's easier to create a rich interactive experience there than start a new news site and hope that people come to you. They won't have time to find or visit.

In some ways this is a return to the old days of AOL where media companies rushed to develop a presence. Ultimately the web won out. But I wonder if we might see a return here to the days of old now that eyeballs are aggregating on socal networks and the connective tissue exists for them to talk to each other.

I do believe it's possible to be successful here. Witness for example the New England Patriots. That said it will be very difficult for existing media companies to make such a move. What's your view?

via steverubel.com

I've been thinking along these lines for the past six months. Interesting days ahead.

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Filed under  //   media   new media   social media  

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September 30, 2009

The more things change, etc

It's been fascinating to watch Twitter linkage to the Magda Szubanski story, with most going to today's news item in the entertainment section of the SMH.

Positively, at least the SMH item mentions (but no direct link) Cycling Tips. But how hard was it to include a direct link? Give the brother some love Fairfax.

Still, while the story has been running for several days now and was community driven - real change in how the MSM treats community driven stories and how folks consume and spread news is still a long way from being realised.

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Filed under  //   media   new media   social media  

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September 25, 2009

Changes coming to Brightkite

brightkite_v2
Howdy gang.

Wanted to let you know some big changes are in the works at Brightkite. We’ve been fast at work on some big upgrades and are preparing to flip the switch on something brand new. The forthcoming 2.0 release includes a plethora of new and improved features (many based on feedback from you!). Stay tuned, be forewarned, changes are a comin…

- The Brightkite Team

Posted by Brady Becker at 4:11 PM in Product 2130Commentshttp://blog.brightkite.com/2009/09/25/changes-are-a-comin/Changes+are+a+comin%27...+%3A%292009-09-25+23%3A11%3A02Brady+Becker

via feedproxy.google.com

I like Brightkite and would like a reason to use it more, so I'm interested to see what the team there have in the pipeline. Some kind of Integration with Posterous would be nice while they are at it.

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Filed under  //   brightkite   geo tagging   micro blogging   presence   social media  

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September 11, 2009

Looks like Facebook lite is live for Australia

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Filed under  //   facebook   lite   micro blogging   social media  

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August 22, 2009

Is @michellegrattan feeling cut out?

One of the genuine Canberra press gallery villagers writes a column about Twitter and new forms of media.

Politicians believe that through mediums such as Twitter, YouTube and the like, they can reach a whole audience that doesn't read newspapers or watch the nightly TV news. These are high-tech mediums with low-tech, simple, often simplistic, messages. Tweets are a line or two; political messages on YouTube are often like those old, plain Jane free broadcasts in elections when TV was new.

Twitter is the latest, scaled-down model of "talkback", still a popular political tool and one that John Howard, in particular, made his trademark communication of choice. With talkback the politician gets rid of the reporter who writes up his or her words, with editing and interpretation. But there is still a presenter who asks questions. Twitter allows them to get rid of the presenter, too.

The new technology provides plenty of fodder for those who complain about the trivialisation of politics. There are some crazy things in blog land, not least of them a few months ago: "An important message from Mellie!", Malcolm Turnbull's dog, all about losing a leg.

Turnbull tweets his dogs' blogs. Of course.


Thing is, you can't know how participatory media works without participation, this is not 'talkback', this is talk with. And it's not about reaching an audience that doesn't read newspapers or watch the nightly news, it's about going where the audience increasingly is.

That audience (for the moment at least) is a highly educated, connected and switched on one. Not to be dismissed as mere 'talkback'.

Politicians may be venal, egotistical liars but they aren't dumb. In their political arsenal is the fine art of wind sniffing - media wise the wind has shifted.

This audience demands more and understands how this media is used. They will know if they are being played. In a way the many of the press gallery inventors and insider regurgitators do not. They are savvier than the so-called savvy.

To people like Grattan it may look like the new media crew are followers blindly accepting whatever message is pushed to them by politicians, but the reality is that it is they who are doing the leading.

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Filed under  //   australian   media   politics   social media   twitter  

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August 10, 2009

Child bride

A service I barely tolerate (Facebook) has purchased a service I found overly complex and ultimately un-usable (Friendfeed).

A union between a bloated half dead behemoth looking for a fresh body to give it relevance and a pulse and the child bride of social media; once courted heavily by the big headed, soft handed digiratti.

No doubt the progeny of that union will be something that is unloved by everyone.

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Filed under  //   facebook   friendfeed   media   social media  

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