Philip Gomes

Somewhere between Twitter and a blog 
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September 27, 2009

Mark Day, shameless and wrong

Mark Day by-passes a decade of blogging and pioneer work in conversational media by others, in order to write a shameless advertorial for his News Ltd masters - a piece that includes this howler.

The Punch was the first local site to try to create a format to meet the habits of that part of the audience that had forsaken the traditional and more formal methods of news delivery.

Not even close. Still, I welcome Mr Day to the year 2000 media wise, and I look forward to his next advertorial.

((I know Day is struggling to get with it, and good on him for airing his thoughts in public, but jeebus his posts are excruciatingly bad. I suppose a certain generation reads this stuff and thinks of him as a cutting edge new media maven.))

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Filed under  //   mark day   media   the australian   the punch  

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August 10, 2009

Conflation

Conflation occurs when the identities of two or more individuals, concepts, or places, sharing some characteristics of one another, become confused until there seems to be only a single identity — the differences appear to become lost. ... Wikipedia.

Mark Day Mon 10 Aug 09 (05:34pm)

A general point: In the first 40-odd comments below there’s very limited support for paid news sites. Are we surprised? No. It’s fully anticipated (along with the abuse which some of you persist with, goodness knows why) and emphasises the point I make in the column ... the blogosphere is opposed, almost by definition. But my wider question remains - are there enough people in the rest of the world who do not share your passionate belief that news should be free, and are therefore willing to pay? I guess there’s only one way to find out - suck it and see.

I've riffed on this before.

Elsewhere, Derek Barry expands on Day's conflation of bloggers and commenters, and it's meaning.

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Filed under  //   blogging   conflation   mark day   media  

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August 9, 2009

Bloggers are noisy, unreliable, unrepresentative, and not to be believed

Mark Day

The instant Rupert Murdoch last week confirmed his plan to introduce charges for News Corporation websites around the world (including The Australian), the blogosphere lit up with condemnation.

I’d say 99 per cent of the reaction was negative, ranging from the adamant “I will not pay, full stop”, to the slightly more wistful “Bye-bye News”. 

On the face of it, any sensible marketer would fold the tent and move on. But I don’t believe what the bloggers say, and here’s why.

First, people who respond to blogs or website polls do not represent all people and cannot be described as a reliable cross-section of society.

Sure, there are an awful lot of them around the world and they can make a lot of noise.

A large proportion is convinced they hold a special place in cyberspace because they were quick to recognise its capacity to free them from the previously confined spaces of newspapers and/or magazines and their owners who they blame for perceived biases.

They’re knowledgeable about where and how to access their special-interest needs, they’re highly independent and they love it to the extent that many delight in dancing on what they see as the graves of last century’s media moguls.

But they’re not the total market.

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