Somewhere between Twitter and a blog
A guy, a computer and the internet - you know what happens next.
[Views presented here are the personal opinion of the writer and do not represent those of any past, current or future employer]
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advertising
If a massive story broke, right now.....what would you do?
News Digital's Richard Freudenstein may be right, we will pay.
Two good examples are music and movies - both of which I sometimes pay for, and willingly - if it's what I want to listen to or watch and if I deem the price to be right.
And as someone who's now in the business of media creation I want to know that the fruits of my labour will have a value above zero.
He's also right about platforms, we will consume media in whatever package we choose. I do already.
So there is nothing really surprising here - less surprising is a media giant with monopolistic tendencies searching for relevance in a world where everyone is a publisher, with fragmentation and loose distribution the norm.
Even less surprising is that advertising is still the real commodity, not news.
But if he still wants to deliver the same old way of doing business dressed up in shiny new technological packages then it ain't gonna fly.
If you want respect and legitimacy in a new media environment then a different way of doing business is required, and right now News fails on that score.
Lastly, it's pretty clear that what we're seeing is a rearguard action by all of the big media players to stitch up a pay-to-play model as fast as possible because for them it's a race against time.
They are trying to cut off to new media content they regard as theirs.
But what they still haven't yet learned is that old saw about the web seeing monolopistic stuff like this as a blockage to be worked around.
They are dying and new media networks are growing quickly and collectively morphing into efficient suppliers of news. Why? Because they have learned to share.
That's something News and others in their position still haven't learned.
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