More interesting food for thought from Jeff Jarvis on the collaboration economy.
Curley says that “we intend to participate in that stream, in that revenue stream.” But what about the content stream? He needs to participate in what Marissa Mayer calls the hyperpersonal news stream. He has to break out of the idea of sites and portals and go to where the people are. Yet Curley said he’d prevent his customers from redistributing his content through emails or “re-syndication” – from the stream, in short.
The bolding is mine. Increasingly I find this to be true. I'm at the point now where I find the entire idea of a single site or portal to be a constraining thing from a creative point of view.
It's a locked in/up/down thing, forcing the content creators/consumers (now one and the same) into certain behaviours and modes of production that don't - in my opinion - represent the future of media.
It's also a resource thing. I now see sites and portals as heavy things, anchored in a single place, unable to go to where the action is, consuming time and resources in a way that's unnecessary.
Unlike looser social structures which give you real flexibility and the ability to react and reach across a range of platforms.
To, in effect, go where the action is - or be where the action is.
Something is starting to take shape, you can see and feel it. We're about to
break free.
Single sites, single [media] organisations and single governments cannot hope to compete against the plurality of millions of producers, creators and consumers speaking to each other, collaborating with each other and sharing with each other.
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